Amit Mor writes The Beauty Scam as an independent reviewer. The publication separates genuine merit from inflated claims, and every judgment is grounded in what Amit actually noticed.

A review should tell you what I noticed, not simply repeat a product description. I write from my own use and my own observations, not from commercial sponsorship or manufacturer summaries. When a detail changes my view, I say so in the text.

I try to be clear about what can be judged and what remains subjective. Some qualities can be described plainly; others depend on skin, habit, and expectation. Where that line sits matters, and I would rather show you where it is than pretend the verdict is universal.